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objective: Describe uniqueness of NetJet while building anticipation and excitement for this completely new product while appealing to two consumers—‘tweens and moms.
challenge: Deliver information to ‘tweens literally while explaining program to moms in straightforward manner. Give the product its own personality that appeals to both audiences.
the connect™: “Blue light means game is on”: flashing blue light on controller and behind NetJet logo prompts in-aisle shoppers to test-drive the product. |
