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objective: Create a rock stage for the new PowerTour product category. Rock the consumers at retail.
challenge: In small area, show how the product works, tell how you learn to play by following the lights, and depict the rockin’ power of PowerTour in a learn-to-play toy with an ATTITUDE.
the connect™: 7” monitor with cool video + amp’ed audio message + chasing stage lights draw consumers into the PowerTour Rock Stage! |
