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objective: Provide a dynamic consumer-friendly area to draw in consumers and encourage them to spend time perusing greeting cards.
challenge: Increase amount of stock while using reduced floorspace. And, make it easier to shop.
the connect™: Steep tiering of cards makes it easier to see all the choices. Combine that with bright halogen lights and cards jump into consumer’s hands. Consumers spend more time in the Card Shop because it’s a more comfortable space. |
