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word Mass Merchandising
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hasbro permanent off shelf merchandising program introducing spiderman3/transformers

objective: Create permanent arena to merchandise variety of Hasbro products throughout the year.

challenge:
This WalMart-specific program was developed, produced, packed with product and shipped within an abbreviated timeframe to coincide with the launch of the movie Spiderman3. Within 6 week period, display was transformed with graphics supporting the movie launch of Transformers.

the connect™: A program that connects our customers directly through the retailer to the consumer. Hassle-free.


 

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