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objective: Distinguish Kraft’s variety of biscuit brands as #1 within the grocery environment while creating distinguished off shelf placement.
challenge: The challenge was to create an emotional bond with consumers while elevating the panache of Kraft’s many biscuit brands. This was achieved with the use of a high-class display fixture that evokes quality and looks like furniture. Lifestyle photos tie Kraft’s product to the target audience.
the connect™: Blending materials into a harmonious environment gives consumers pause to consider Kraft products. These brand names look at home on this fixture. |
