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objective: Using the Turkey Hill stores as the launchpad, create a utilitarian and unique selling environment for Hershey’s full line of products.
challenge: Turning the idea of snacking into a positive experience. Consolidate all Hershey products into compact, welcoming environment.
the connect™: DESIGN TO DRIVE SALES—Overlay “All Day Every Day” as the main message to drive consumers to this destination increases front end sales by 12%. ROI created within abbreviated time period. |
