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objective: To redefine tire and service marketing at Firestone retailers by motivating a new breed of consumers, including women, working professionals and families to shop for "Complete Auto Care".
challenge: To provide solutions that clearly communicate tire features and auto services and that initiate consumer interaction and customer loyalty.
the connect™: A newly defined environment with an updated color pallet and imagery translates into an environment that consumers can relax in, work on their laptops while waiting for service and enjoy a cup of coffee rather then going next door to Starbuck's. The store provides a comfortable, approachable space where consumers can learn about their auto needs and find solutions through re-defined retail displays & service areas. |
